Ice cream roll. Premium chocolate ice cream with chocolate truffles & premium vanilla ice cream decorated with chocolate & vanilla ice cream ribbons, chocolate flavored flakes and fudge drizzle. Bring home a Friendly's tradition. Quality since 1935: Friendly's has a rich heritage of deliciously creamy ice cream with quality ingredients. Reward your family with an authentic ice cream shop experience at home and make every occasion special. Please Send Comments to: Public Affairs Friendly Ice Cream Corporation 1855 Boston Rd., Wilbraham, MA 01095. 1-800-966-9970 (toll free) or visit our website: www.friendlys.com. Enclose product and date codes from package with correspondence. Partially produced with genetic engineering.