Air popped crisps. New & improved! Guaranteed fresh until printed date. Full of taste. 50% less fat than regular potato chips (Product Comparison: Per 1 oz. Serving: Lays Air Pops BBQ Flavored Air Popped Crisps: 4 g fat; 130 cal.; 100% taste. Regular Potato Chips: 10 g fat; 160 cal.; 100% taste). Satisfaction guaranteed or this snack's on us. Questions or comments? 1-800-352-4477 weekdays 9:00 am to 4:30 pm CST. Please provide product name, bag size, date, price and numbers found below price for each package. How did we do it? We started with all the mouthwatering goodness of Lay's brand flavor and air-popped it into these amazingly light-tasting crisps. Our Lay's Air Pops crisps have all the crunch and taste you've come to expect from us, with 100% taste and a whopping 50% less fat (Product Comparison: Per 1 oz. Serving: Lays Air Pops BBQ Flavored Air Popped Crisps: 4 g fat; 130 cal.; 100% taste. Regular Potato Chips: 10 g fat; 160 cal.; 100% taste) than regular potato chips. So enjoy Lay's Air Pops crisps without losing the Lays' flavor you love. Facebook: Find us on: facebook.com/lays. Visit our website at fritolay.com.